Friday, January 24, 2020

Ebonics :: essays research papers fc

EBONICS Ebonics, also known as Black English, is a nonstandard dialect spoken in many homes in the inner cities of America. This nonstandard language is often looked upon as low-class or lazy talk. This is not the case, however. Due to consistencies found in the dialect, there seems to be an order. It has been found that, when learning English, African-Americans adapted the language using some of the structure and rules of their own native tongue. This Black English has carried on through slavery and then freedom for hundreds of years. Although there is a coexistence of more than two dialects in our society, those in power forget the flexibility of our language and see no other way than the use of Standard English. Although many Americans tend to scorn any careless variation of the Standard English, flexibility of the language is, perhaps, a main reason for its survival. In 1905, a Danish scholar and great authority on English, Otto Jespersen, wrote: English is like an English park, which is laid out seemingly without any definite plan, and which you are allowed to walk everywhere according to your own fancy without having a fear a stern keeper enforcing rigorous regulations. (MacNeil 141) This freedom has created the English we speak today. Although a little behind the times, Oxford changes the rules as to what is correct English due to what is being spoken. In English Belongs to Everybody, Robert MacNeil, feels that English has prospered and grown because it was able to accept and absorb change (140). So change in the English language helps it grow, yet the dialect of the inner city blacks in our country is looked upon as a problem. To those in charge, there is no more room for growth. It is apparent that there are many types of dialect within American English. The coexisting of two or more languages, either serving together in the same area or servicing different areas, is as old as language itself (Pei 106). This has happened throughout time and appears to be inevitable. It is impossible to believe an entire country could conform to one language, and then only one dialect of that language. Throughout history societies have survived for some time using different languages until these language barriers tore territories apart. It is apparent how, in America, barriers between dialects separate black men from white men even more than physical conditions.

Thursday, January 16, 2020

Using Celebrities in an Ad Campaign Is a Poor Way to Stimulate Brand Appeal

Using celebrities in an ad campaign is a poor way to stimulate brand appeal Using celebrities as brand ambassadors has become very popular and is one of the more common communication strategies employed by companies today in order to market their products. Marketers pay millions of dollars to celebrities in the hope that their star magic would make the product more appealing and successful. But all celebrities glitter is not gold. There are many reasons as to why using celebrities in an ad campaign can turn into an ugly affair, sometimes enhancing attitude change towards the product altogether. In this report, I will list the disadvantages of using celebrities in ads and the reasons behind why they are a poor way to stimulate brand appeal. 1) Price It is very expensive for companies to hire a celebrity as its brand ambassador. It is important for companies to note that when they do decide to take the brand ambassador route, they should be willing to shell out millions of dollars, and sometimes even lose it. Nike signed Tiger Woods on a 5 year $ 125 million contract, Reebok signed Venus Williams for $40 million and more recently, Pepsi teamed up with Shaquille O'Neal for a reported $25 million. For big companies such as Nike, Reebok and Pepsi, the financial implications of the deals involved would probably not affect them as much as smaller ones. With this in mind, it is also important to note that consumers today are becoming more advertising savvy. They read about the multi-million dollar deals as well. This leads to more consumers asking, â€Å"Are we buying the product, or the celebrity? † 2) ‘Vampire Effect’ A common marketing term, this refers to the point where the celebrity in question overshadows the brand itself. Marketers face this problem when they pick an extremely popular star, and the audience’s attention is drawn to the celebrity rather than the product. A very popular example of this scenario occurred when Cable Association used Dawn French. They soon had to abort their entire campaign when she got in the way of effect communication. 3) Credibility & Inconsistency One of the main reasons as to why using celebrities in an ad campaign is poor for brand appeal occurs when the personal credibility of the celebrity involved drops. This has occurred several times over the past couple of years. When Kate Moss, a well known model, was pictured snorting cocaine, three of her sponsors immediately pulled out. After all, imagine how a mother who has lost her daughter to drugs would relate to the brand. Another example was when Kobe Bryant, a leading basketball star, was accused of rape in 2003. His celebrity brand partners, Nutella and McDonald's, chose not to renew contracts with Bryant, even though he was subsequently acquitted of all charges. Many companies also resort to sports starts when choosing a celebrity. While the personal credibility of the sportsman remains intact, his performances in the arena may sometimes suffer lapses. A famous example of this occurred when Sachin Tendulkar, one of the best cricketers in the world, went through a prolonged lean patch. This lead to Pepsi dropping him as its celebrity face and they instead opted for a younger generation of cricketers instead. The credibility of the celebrity involved is vital because when the company decides to use one, they are not only buying a channel via which they intend to sell their product, but also an image. 4) Multi-Brand Endorsement At the end of the day, when a celebrity decides to endorse a product, it does not guarantee that they are actually using the product itself. More likely than not, they are endorsing the product purely for the monetary benefits, and this might sometimes lead to complications, especially when one celebrity appears in many ads in a short span of time. Take for example, MRF (tyre company), one of the early sponsors of Sachin Tendulkar. With its logo embezzled on his bat, the partnership between celebrity and brand was strong. Consumers could relate to the star, and in turn, the product. Today, however, Tendulkar endorses a mirage of products, and the novelty of the original partnership has died down significantly. Consumes are often left disillusioned and are sometimes forced to ask the question, â€Å"If the endorser can’t stick to one product, why should I? † . Celebrity overexposure can often undermine the authenticity of the message. Another form of multi-brand endorsement might occur when the celebrity endorses one brand but is publically seen using a competitor’s. For example, when Britney Spears was pictured drinking Coca-Cola (pictured left), while employed as the face of Pepsi. Or when David Beckham shaved his head soon after becoming the face of Brylcreem. Consumers notice this and often realize that celebrities need not have any relation to the product itself, and hence the entire essence of using celebrities in ads is questioned. 5) Marketing Mismatch When celebrities are used in ad campaigns, they display a certain special persona for the audience. The entire point is that they are able to influence the thought process of the consumer and create a positive perception of the brand. An approving nod from a famous actor or sportsman can directly lead to a 1000 more sales. With this in mind, it is paramount that companies use celebrities who they know can relate to and sell their product. Take a bad example, pictured right, of Ronaldhino (football legend), selling Konica Minolta printers. Not only did the picture lead to consumers questioning the connection between celebrity and brand, but also put the brand in bad light. In conclusion, while the use of celebrities can sometimes prove beneficial, especially to the profitability of a relatively unknown product, there are several points that need to be taken into consideration. Marketers, especially in today’s cluttered media environment, resort to celebrities if they lack an original idea, or want to take the ‘easy way out’. Consumers too are becoming aware of this and are starting to notice the fact that celebrities need not necessarily support their brands. Furthermore, celebrity endorsements cannot change the entire thinking process of the consumers, and as such, does not justify the high cost involved either. References Pictures: 1) http://hollywoodsnark. com/wp-content/uploads/2007/03/pepsi_girl_britney_spears_drinking_coke_2. jpg 2) http://rawstylus. wordpress. om/2008/02/12/596/ Text: 1) http://www. hollywoodreporter. com/hr/search/article_display. jsp? vnu_content_id=2030984 – Article on ‘Celebrity Branding- Making the brand’ 2) http://www. rediff. com/money/2003/dec/05guest. htm Article on ‘Is celebrity advertising effective’. 3) http://en. wikipedia. org/wiki/Celebrity_branding 4) http://www. b randrepublic. com/Industry/Entertainment/News/235197/When-celebrity-brand-partners-go-bad/ Article on – ‘When celebrity brand partners go bad’ lifestyle. in. msn. com/fashion/article. aspx? cp-documentid=1671484 ‘Celebrity endorsements enhances brand appeal’

Wednesday, January 8, 2020

The Worst Effects Of The Depression Essay - 1058 Words

families during the Depression lived in place that were called Hoovervilles. The name â€Å"Hooverville† was given to them because it was named after the president at the beginning of the depression, Herbert Hoover. The camps were named after him because they thought the president was not doing enough to help the people thought that he was not doing what he should to try and stop the depression. The horrible affects of the depression lasted longer because the government was uninvolved. In 1933, a new president came into office, Franklin D. Roosevelt. Franklin D Roosevelt created jobs and did his best to end the depression. One of the worst effects of the depression was that there was not enough public aid but, when FDR became president the public started seeing more help from the government. To make it even harder on families in the depression, over 30 percent of the banks failed. As a result, when the banks closed, it wiped out the life savings of the depositors . Fu rthermore, during the depression there was one of the worst droughts in history, known as the Dust Bowl. The Dust Bowl wiped out millions of crops and led many people to lose everything. To conclude, with such low unemployment rates many people in the depression had very hard life and had to suffer through bleak times. Many think the depression was caused by the stock market crash of 1929, but actually, the depression was mainly caused by underlying problems and an imbalance in the economic structure. InShow MoreRelatedMr. Theisenamarachi Marshall. What Was The Worst Decision1157 Words   |  5 PagesMr. Theisen Amarachi Marshall What was the worst decision Herbert Hoover made that negatively affected the Great Depression? Language and Literature May 4, 2017 Stocks. I read about them every day in the car to my dad because he buys the Wall Street Journal. The newspaper has some interesting topics and it’s not a chore to indulge in as sometimes other newspapers are. Currently, the DOW Jones, a huge stock, is almost 21,047 points. That s very close to the current all time high.Read MoreFranklin Roosevelt (FDR) Essay1224 Words   |  5 Pages Napolean Bonaparte once stated, â€Å"A leader is a dealer in hope.† Hoover and Roosevelt had very different viewpoints on how to handle the Great Depression. Hoover preferred â€Å"rugged individualism,† and FDR preferred â€Å"helping hand† philosophies. Hoover believed in assisting business in hope that this support would create a trickle down impact which would lead to investment and more jobs. FDR, on the other hand, wanted to provide people with jobs to increase confidence and correcting failures in certainRead MoreAustralia and the Great Depression1704 Words   |   7 PagesWhy did Australia lead the world into Depression in the late 1920s and suffer its effects so gravely and for so long? Australia suffered significantly during the Great Depression of the late 1920s. Australia was one of the worst effected countries in the World. This essay will look at why Australia lead the world into Depression in the late 1920s and why it suffered from its effects for so long. A depression is defined as A period of drastic decline in a national or international economy, characterizedRead MoreAmericas Great Depression1659 Words   |  7 PagesGreat Depression is probably one of the most misunderstood events in American history. It is routinely cited, as proof that unregulated capitalism is not the best in the world, and that only a massive welfare state, huge amounts of economic regulation, and other Interventions can save capitalism from itself. Among the many myths surrounding the Great Depression are that Herbert Hoover was a laissez faire president and that FDR brought us out of the depression. What caused the Great Depression? To getRead MoreThe Great Depression And Its Effec ts1166 Words   |  5 Pages The Great Depression The Great Depression is one of the single most important events in the financial history of the United States and the world; the effects of and leading to the Great Depression lasted for several years (Shindo). The great depression was a very difficult time in the time that it occurred. It hit people hard and left an everlasting memory (Shindo.) It would lead to a lot of devastating events better all over would feel the affect of this crisis. It was a very unexpected and suddenRead MoreLife Of Canada During The Great Depression964 Words   |  4 Pages Life in Canada during the Great Depression Mr. Gurr CHC2D2 Quinton Cochran April 29, 2015 St. Andrew’s College Life for people during the Canadian Great Depression of the early 1930 s had the worst living conditions of any Canadians in the 20th century. No country was hit as severely as Canada due to its strong dependence on raw material, farm exports, and the aftermath of the Prairies drought. This left thousands of Canadians starving and often homeless, as the social and economicRead MoreSexual Assault And Its Effects On Society1389 Words   |  6 Pages Abstract Sexual assault is something that can affect people emotionally, physically, psychosocially, psychologically, and even spiritually. As often as it occurs in society, the effects that sexual assault can have on an individual are all relatively similar. Sexual assault is any sort of sexually-based action in which one or more participants have not given consent. Often times, people refer to sexual assault as simply rape, however there are other dimensions to sexual assault which can includeRead MoreDepression : Cause, Causes And Effects Of Depression1116 Words   |  5 Pageshealth. Effects of depression When someone is found in such a condition the primary effects observed are the various signs and symptoms caused by a particular situation, thought, physical state, emotions or actions which brought about the depression. The effects of depression are mostly observed in the physical state as the symptoms portrays on the person who is in a depressed state. Depression can result into condition which lead to death, like strokes or heart attacks. Causes of depression DepressionRead MoreFarming During The Great Depression1210 Words   |  5 PagesAlexis Teters Mr. Zahler History 20 November 2015 Farming During the Great Depression There were many factors that caused the Great Depression. But one of the main causes of the Great Depression was the farming conditions. Before the Great Depression life was great! The American life was starting to get better and better. But In the early 1930 s soil was reduced to dust and eroded, because of drought and improper farming practice. This period of long, stressful farming conditions was known asRead MoreDust Bowl of the 1930s911 Words   |  4 Pagesantagonistic effect on the United States economy that was already plummeting. The Dust Bowl affected the U.S economy in just about every way possible ranging from agriculture to finances including government expenses to population changes. This phenomena can be considered as one of the worst natural disasters that has affected the United States. The â€Å"Dust Bowl† was the name given to the Great Plains region that was greatly affected by drought in the 1930’s during the Great Depression. The major